Why Multi-Cultural Communication?-The importance of multi, cross, or Intercultural Communication in our modern society is unequivocal: One of the key changes our globalised World has brought about is the need to communicate effectively with different people in different languages and from different cultures. It is now recognised that linguistic and cultural knowledge are two of the most vital areas of knowledge that organisations and individuals must acquire if they are to integrate, progress and succeed in the present world economy. Cross cultural communication is a must!  The topic of intercultural competence became more and more important during the past years: The unavoidable increased Globalisation and worldwide interaction of people, goods and services, has placed a hitch free, multi-cultural, communication on a high demand listing.

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