Individualism is one of the five intercultural dimensions developed by Hofstede. In short this cultural dimension looks at how much a culture emphasises the rights of the individual versus those of the group (whether it be family, tribe, company, etc).Individualist cultures include the United States and much of Western Europe, where personal achievements are emphasised.
Read more: Individualism, Masculinity, Uncertainty Avoidance etc
PDI (Power Distance Index) - the PDI score relates to the degree of equality or inequality between people in a country's society. A high PDI score indicates that inequalities of power and wealth exist in a country where as in low scoring countries there is more social equality.


